The Early Morning!
The wonderful experience of experiencing the early morning! I finally made it to the office on time (i.e. before 9:30 AM) hurray!! Left home early at quarter to eight... and enjoyed the benefits of having totally clear roads all the way! Tested what my car feels like when driving at a 100 kmph too. (it feels great!!) Shahrah-e-faisal is one road in Karachi which affoards high speeds, especially after so many flyovers and all.
There are two things i've been meaning to blog about, which i havent been able to get pictures of so they've been delayed. I still dont have pictures, but what the hell.. i'll just write the thousand words instead! haha.
They both concern ad wars here in karachi, the first being between chips manufacturers. After the success of the Lay's marketting campaign (didnt Zee TV and Star Network have a hand in that?) many new chips manufacturers have entered the market with their definately foriegn-sounding products trying to capture the appetites of the junk-food generation. The competiting products are Kurliez (from Snackcity), Veezo (dont know who owns this brand, but they've been sponsoring Traffic police signs too) and Kryzo. Havent tried any of them (im a biscuit person. lol) but lets see if they'll have any success. Karachi is literally littered (pun intended) with billboards of these three chips.
The second concerns ad's for tv stations, in which without a doubt TV One is going far far ahead (since their parent company owns half the billboards in karachi i think) with ARY Digital network in tow, and being followed up by Indus and Geo. There was this wonderful board about this new drama, i forget the name of which, by Geo, made really artistically.
There are two things i've been meaning to blog about, which i havent been able to get pictures of so they've been delayed. I still dont have pictures, but what the hell.. i'll just write the thousand words instead! haha.
They both concern ad wars here in karachi, the first being between chips manufacturers. After the success of the Lay's marketting campaign (didnt Zee TV and Star Network have a hand in that?) many new chips manufacturers have entered the market with their definately foriegn-sounding products trying to capture the appetites of the junk-food generation. The competiting products are Kurliez (from Snackcity), Veezo (dont know who owns this brand, but they've been sponsoring Traffic police signs too) and Kryzo. Havent tried any of them (im a biscuit person. lol) but lets see if they'll have any success. Karachi is literally littered (pun intended) with billboards of these three chips.
The second concerns ad's for tv stations, in which without a doubt TV One is going far far ahead (since their parent company owns half the billboards in karachi i think) with ARY Digital network in tow, and being followed up by Indus and Geo. There was this wonderful board about this new drama, i forget the name of which, by Geo, made really artistically.
Labels: ad campaigns, thoughts
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