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Ad News: Inbox thinking out of the box!

This was one i couldnt resist, althought pretty common place in lahore i hear, advertising using moving people/vehicles is still a pretty new concept here in Karachi. Returning home from work, i saw these three vehicles, one suzuki alto with "Inbox" plastered on its bonnet and doors (first image), moving along slowly on Kh-e-Jami, Clifton.. complete with a flashing light on top, followed by two fork lifts, carrying big wooden crates with Inbox written on them (second image). There was a sign on top of the crates, which reads "Looking for a small box of wonders?"

I wonder what they're trying to promote, but it was interesting to see this procession. P.S. you can see the forum shopping mall in the background of picture one.


Picture 1:Image Hosted by ImageShack.us

Picture 2:
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