Ad Review: Good Milk
It seems like people in Karachi have finally found reason's to have milk in their diets. This seems to be suggested by the number of new milk brands popping up all over the city. First the House of Pakola launched their Pakola Milk, then came Olpers.. and now Shakarganj foods have launched their brand of milk called "Good Milk" with their slogan "Roz Roz Good Milk Piya Karo".
Among all the three, i think good milk has come up with the best ad strategy. Even though Olper's has managed to associate a greeting with their product "subha bakhair zindagee", their ads were not as fresh nor inticing as good milk's are. It seems they're also targetting a much younger and sporty audience with boards. The models they've gotten are very much identifiable, and the color scheme of white and red is noticible yet not too overboard.
Technorati Tags: ad review, ad, karachi, pakistan
Among all the three, i think good milk has come up with the best ad strategy. Even though Olper's has managed to associate a greeting with their product "subha bakhair zindagee", their ads were not as fresh nor inticing as good milk's are. It seems they're also targetting a much younger and sporty audience with boards. The models they've gotten are very much identifiable, and the color scheme of white and red is noticible yet not too overboard.Technorati Tags: ad review, ad, karachi, pakistan
Labels: ad campaigns
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