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Advertising on the move

This new(?) concept in advertising is hitting the streets of karachi with fervor. Huge billboards, on the backs of trucks being carried around the major streets. To date, i've seen this one for Sprite and one more which i think belongs to some electronic appliances company (forgot the name).

Personally though, i dont think they're that useful.. but u never know.

The only thing we lack now (in comparision from lahore) are people wearing costumes and carrying picket signs/etc on the city streets.

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