The Word of mAn[S]o0r

Billboard advertising started in karachi, with these huge neon signs in the shape of corporate logos back in the 60s or 70s i believe. I've been seeing them since i was a child. Then recently, thanks to the ever advancing technology of printing, panaflex signs came cropping up, promising a much more colorful and appealing way to reach out to customers.

Then Karachi was hit by the electricity problems its been facing and it no longer became feasible to have those panaflex hoardings since they requried powerful lights to light them up. (At times upto 10 high power lights are needed). For atleast one company now (Pepsico), its going back to the basics, they're lighting up their old neon-based signs once again in addition to the newer ones.

Does the world truly does go around in circles??

Labels: ad campaigns

And so said mAn[S]o0r on Thursday, June 29, 2006 at 11:11 AM | Permalink | |