The Word of mAn[S]o0r

IGI Travel Insurance, has started off on a rocking advertising campaign on both print and audio media. Actually, its been going on for quite sometime now. They've used cartoon frogs to deliver the message that your not really that safe while travelling and emergencies *can* occur. So its best to be prepared. This billboard however, really brought the message home! Its cute, funny and being in the city of karachi.. im sure a lot of people can relate to being on the other end of a gun. I know i can!

P.S. i wonder just how much inspiration they've goten from the Crazy Frog song??

Labels: ad campaigns

And so said mAn[S]o0r on Monday, July 10, 2006 at 10:39 AM | Permalink | |